This built-in variable must be enabled first, see Part 1, step 1 of this tutorial. Copy and paste the following into the “Configure Variable” input box for Custom Javascript:.Replace “Untitled Variable” with a descriptive name like “Filetype”.Under User-Defined Variables, click “New”.
The custom JavaScript comes from Simo Ahava’s excellent blog post on Google Tag Manager Macros (for GTM version 1). This user-defined variable is made up of a few lines of JavaScript that chop the file extension off the end of a link so that you can tell what type it is. Google Tag Manager comes with many useful built-in variables but you can also create your own, as we will do in the first step: 1. Variables let you customize the pieces of data that you use in tags and triggers. This part also introduces a major component of Google Tag Manager: user-defined variables. You then can easily see in Google Analytics how many pdfs, for example, were downloaded from your site, and which ones. pdf) an event will be recorded that is labeled with the type of the file and the URL of the file. Every time a user clicks on a link that contains the file extensions you define (for example.
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The setup below will allow you to keep track of the number of times users download different types of files from your website. In this second part, we will walk you through the process of setting up tracking for downloads from your website. If you have not already read it, please at least have a look at the introduction: all the requirements described apply here as well.
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In Part 1 of our updated Google Tag Manager Version 2 tutorial, we showed you how to track outbound links. An updated version of this blog post was published.
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